Tuesday, April 28, 2009

The Benefits of Content Based Internet Marketing

Copyright © Paul Birdsall, Your Online Success Partner

Content Based Internet Marketing is the key to success for anyone who wants to grow their business, website or presence online. Content Based Internet Marketing creates a network of links that lead to your website – creating the presence you need to be recognized in your industry online.

If you follow a few key elements of Content Based Internet Marketing, you can achieve rapid success at branding yourself online. The Internet is here to increase the flow of information and knowledge at an unprecedented rate. People are able to access a wealth of knowledge with simple online searches, such as through google.ca. Why not learn the basics of search optimization so when seekers are searching for a topic in your area of expertise, your website comes up first?

It’s so easy to create a network of links that will create traffic to your website, and here’s how:Brand yourself online by using the basic tools of website promotion, such as:

Press release distribution, article directory submission, search engine optimization (SEO) and blogging. It is necessary to possess some writing skills; if you don’t, there are freelance writers available to hire online who can write press releases or original articles for you at a reasonable cost.

Press releases and original articles are vital to the overall strength of your website, and are the basis of Content Based Internet Marketing. Once you link these to your website, it will circulate traffic to your website, building the online presence you need to succeed. Search engine optimization (SEO) refers to highlighting key words in these press releases and original articles so that when an Internet surfer searches for a term related to your area of expertise, these key words will trigger links to your website. Use an article directory submission to post your original articles, which you should be writing on a regular basis.

Blogging is another key tool of website promotion. Search engines, such as google.ca favour blogs. Daily updates about your area of expertise keeps your web content fresh, and this is crucial to achieving a high Internet rank. Blogging is free and simple to get started; all you have to do is visit a blog site, such as blogger.com or wordpress.com, and you can have a blog set up within minutes, linking it to your website to increase your online presence.

All of these simple, yet vital techniques involved in Content Based Internet Marketing will lead your website to getting a higher Internet ranking and building you the online presence that will allow you to bypass your online competitors.Do not fear the speed of the Internet superhighway – capitalize on the basics of Content Based Internet Marketing to catapult your website to the top of search engines.

Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com