Copyright © Paul Birdsall, Your Online Success Partner
Recruiting vast numbers of people for your multi-level marketing (MLM) business is wonderful, but only if those who sign on with you are quality recruits who will benefit your business in the long-term. You want people who are like-minded, who want to succeed, who are willing to work for that success.
In other words, you want people like you working for you.
Here are five things to consider when you are trying to get someone on board:
1. Welcome skepticism. You are not in the great debate. Remember, you want someone to be skeptical, to ask questions. Someone who asks intelligent questions will likely be a terrific salesperson. Just make certain you have a good answer for all those questions. You must be confident and sound like an expert. And if you’re not certain what the answer to their question is, be honest, make a note of it, and promise to get them the answer. Thank your prospect for their questions.
2. Once they’ve said no thank you, they probably mean it---and why would you want someone on your team who is less than enthusiastic anyway? That “no” may turn into a “yes” given a little time to think things over. But should you feel the need to push, you are putting yourself in the position of looking “desperate.” Guess what? It won’t work and you may lose a recruit that might have been a terrific addition to your team.
3. Chances are your prospect is interested---it’s up to you to determine how interested. They’ve gone to your website, they’ve read up on all the benefits of your MLM, they’ve filled out a query. They’re about to take the bait, but are still concerned there’s more hype than real business. They want to hear about others who have given your MLM a try. If you are confident about your business, this shouldn’t be a problem. Let them know about others who are involved in your MLM. First-hand accounts have incredible value when trying to recruit.
4. When you’re talking to a recruit, try to avoid words that will make them nervous---like “chance of a lifetime” or “greatest opportunity”. Your MLM is a business, so call it that. It’s an investment, not an opportunity. The more you use industry “hype” the more nervous a prospective recruit is going to be. It’s difficult to tone it down when you are enthusiastic about your MLM, but the more professional you act and sound when talking to your prospective recruit, the more comfortable they will be.
5. Be honest about what is involved. Don’t tell them they are going to be rich overnight without lifting a finger. Tell your recruit how hard you work and make sure to let them know how much fun it is. It’s not for everyone. You’re screening people, so feel free to ask them questions about how serious they are about taking this step. Make them want to work for you. Remember, you want quality, not quantity. Okay, you do want quantity. But you want quality quantity. Finding good, solid recruits takes a little bit of effort. But once you put the time and effort in, you’ll find your MLM business growing and your bottom line expanding.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
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1 comment:
Thanks for your tips, Paul. Please keep them coming.
I have added this to the MLM building tips at http://mlm3x.com/blog.
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